From Tunnel Vision to Clear Visions: Embracing Clarity in Decision-Making with Visualization

Dr Vijay Sangam, 01:01, 24 Jul 2023


In problem-solving and decision-making, the human mind can function in various ways. Two contrasting approaches often dictate our choices: “Tunnel Vision Thinking” and the “Visualization Method of Thinking.” While both methodologies can influence outcomes, understanding the strengths and weaknesses of each is crucial in achieving optimal results. In this article, we will explore the characteristics of these two approaches and how embracing visualization can lead to enhanced clarity and strategic decision-making.

Tunnel Vision Thinking: A Narrow Perspective

Tunnel Vision Thinking refers to a cognitive bias wherein individuals focus intensely on a specific aspect of a situation while disregarding broader factors. In this approach, decision-makers become overly fixated on a single solution or idea, often leading to myopic decisions that fail to consider the wider context. Tunnel vision can be fueled by various factors, such as stress, urgency, or personal biases, making it challenging to break free from limited perspectives.

The pitfalls of Tunnel Vision Thinking include:

  • Limited Problem Identification: By concentrating on one aspect, decision-makers may overlook critical variables that could impact the situation positively or negatively.
  • Missed Opportunities: Failing to explore alternative options may lead to missing out on innovative solutions or potential improvements.
  • Risk of Mistakes: Tunnel vision can increase the likelihood of errors and poor judgment, as decision-makers may not fully comprehend the implications of their choices.

Visualization Method of Thinking: A Clear and Holistic Approach

On the other hand, the Visualization Method of Thinking involves using visual representations to gain insights and understand complex situations better. By leveraging data visualization techniques, decision-makers can present information more comprehensibly, allowing for a more holistic understanding of the supply chain or any problem at hand.

The benefits of adopting the Visualization Method of Thinking include:

  • Enhanced Clarity: Visualizing data helps stakeholders grasp complex relationships and trends, enabling them to make informed decisions based on a broader understanding of the situation.
  • Improved Communication: Visual representations promote effective communication among different teams and stakeholders, ensuring everyone is on the same page and aligned towards common goals.
  • Decision Support: Visualization tools enable decision-makers to evaluate multiple scenarios and alternatives, paving the way for robust and informed choices.
  • Identifying Patterns and Trends: Visualization helps identify patterns and trends that might not be apparent in raw data, leading to strategic insights and more informed predictions.

Integration of Visualization and Tunnel Vision

While Tunnel Vision Thinking is associated with limitations, it does not necessarily need to be entirely discarded. In some cases, an initial focus on specific aspects can provide a starting point for analysis. However, it is essential to be aware of its potential drawbacks and complement it with the Visualization Method of Thinking to avoid falling into cognitive traps.

To leverage the strengths of both approaches, consider the following:

  • Utilize Visualization Tools: Implement data visualization tools and techniques to present supply chain data, KPIs, and performance metrics clearly and concisely. An understanding of the supply chain’s performance will be more comprehensive.
  • Encourage Collaborative Decision-Making: Foster an environment where stakeholders from different departments collaborate and share insights. By combining perspectives, you can reduce the risk of tunnel vision and achieve more robust and innovative solutions.
  • Periodic Reviews: Conduct regular reviews and assessments of supply chain processes using visualization methods. It will also provide an opportunity to correct course corrections if tunnel vision impedes progress.


The Visualization Method of Thinking is a powerful tool in today’s complex and data-driven world. By incorporating visualization techniques into the decision-making process, businesses can avoid the pitfalls of Tunnel Vision Thinking and gain a deeper understanding of their supply chain operations. Embracing clarity through visualization will ultimately lead to more informed choices, improved efficiency, and greater overall success in supply chain management.

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