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Organisational Performance Drivers

Dr Vijay Sangam, 16:37, 23 Jun 2017


The objective of performance drivers is to create an environment within which companies can plan, communicate and measure strategies and tactics in their unique business environment.

Before we get into the discussion of performance drivers, we should be clear in thoughts whether we are looking at short-term business performance drivers or long-term strategic performance drivers.  I feel for both of them the process is the same.  We should know where we are and also know where we are heading to.  I would explain the process first before we discuss the performance drivers.


The inspiration for the above process mapping is the story from famous Alice’s Adventure in Wonderland, which goes like this:

“Would you tell me please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where –” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

 In my opinion, the following Business Drivers are appropriate for any predictive supply chain operations if we follow the above-mentioned process.

Strategic Instruction:

To be the Market Leader and retain the leadership with better product offering and service support to the customer.

 From scenario to strategy

 In our earlier assignments, we have identified qualitative critical variables which are strategic in nature.  We have recommended internal analysis in the Logistics Audit assignment; we have the Market Analysis about the present status Vs. Competition position in some of the measures. We also know where we are strong and where we have to improve.

From Strategy to Action

 It is time now to set the Business performance drives or objectives or strategic guidelines or any name that me suitable for the action of guiding the company to achieve the corporate goal of maintaining the Market Leader position and continue to enjoy the customer’s support.

The best Business performance drivers in my opinion:


If anyone looks at the above-given business performance drivers will recognise that these performance drivers are aimed at reducing the lead time, reducing the cost and improving the product offerings to the customers.  As and when one achieves these objectives will become the market leader.

However, one should not forget to develop Industry foresight.  With the advanced technology and availability of the same to everyone, the network expansion and the reach has put everyone on the same platform.  In order to win the customer’s support and business, one has to integrate three basic resources (i.e. Process, People and Technology) and try to add value to the system through innovation and re-engineering.  Any company which will not have this as the primary business performance objective will fail in the long run.  Organisations who keep their eyes and ears open and keep a close watch on the customers and the competitors will be the winners.


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